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  • 04.03.2010
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Mirage at the bottom of the pyramid

Poor people - at the bottom of the pyramid (BOP) - represent a very attractive market opportunity. The "BOP proposition" argues that selling to. The popular 'bottom of the pyramid' (BOP) proposition argues that large companies can make a fortune by selling to poor people and. Poor people -- at the bottom of the pyramid (BOP) -- represent a very attractive market opportunity. The???BOP proposition??? argues that. Response to “Mirage at the Bottom of the Pyramid” Dr. Aneel Karnani has posted a critique of Professor Prahalad’s book, The Fortune at the Bottom of the Pyramid and its thesis?as Karnani describes it?that multi-nationals will enrich themselves and the poor by participating in the base of the pyramid (BOP) market. Aneel Karnani posted his paper, “ Mirage at the Bottom of the Pyramid,” to gifporno.info ten days ago, setting off a bit of a firestorm among commenters on-site. In an effort to hear both sides of the argument, the editors contacted C.K. Prahalad and invited him to submit a response to Professor Karnani. The Mirage at the Bottom of the Pyramid | Microfinance Focus The term “social” entrepreneur is illusionary and leads to false expectations and in many cases delay real solutions. Business and Charity never mix. Login Register Welcome Guest Contact Us About Us.
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